Helmsley Media

How many of you know who Gary Vaynerchuk is? If you’re following the development of online media and social media then there is probably a much better chance that you do, but most people don’t. Regardless, he is still doing very well. I follow Gary on Twitter, I read his blog, I watch his video entries on his blog and I watch his talks online from the different conferences he speaks at. I’m not alone either, tons of online entrepreneurs are following Gary.

I recently watched this video on Gary’s blog where he talks about his Z list celebrity status. The concept that he’s talking about here is that within long tail markets that are now available online there are so many more opportunities for people to make a killing, or “crush it”. With a global audience at your fingertips you can do well in almost any niche. Right now I’m building a car enthusiast blog for a Canadian audience, I certainly couldn’t do this with a magazine, at least not for a minimal budget. I’m also trying to build a website for badminton fanatics, which definitely wouldn’t work in traditional media. There are so many opportunities to make money in the long tail, especially with the media industry heading the way it is right now. Anyway, watch Gary’s video, he does a much more entertaining job of explaining.